Anatomy of a Twinkie

Check out this funny review of a new book about the chemical composition of the beloved Twinkie. The lead: "Five ingredients come from rocks."

...get a rundown of what goes into making that pillar of the junk food pantheon - and also catch the hilarious response to the study by a PR executive for Hostess. That's no idle press-release prattling--strategic communication has never been more mystical and spirited. That VP of Snack Marketing achieves a resounding aftereffect reminiscent of the profoundest Haikus: "Deconstruct Twinkie? / Deconstruct the Universe! / Twinkies just taste great."